A complaint against Lidl resulted in swift success: a few weeks after the complaint was made, Lidl agreed in a declaration to the Consumer Protection Agency to retract the claims made in the advertisements regarding fair working conditions. Lidl can no longer make the following claims in its advertisements: "We trade fairly! Every product has a story. It is important to us who writes this story. Lidl advocates fair working conditions on a global scale. Therefore, at Lidl, we contract our non-food orders exclusively to selected suppliers and producers that are willing to comply with and can demonstrate their social responsibility. We categorically oppose every form of child labor, as well as human and labor rights violations in our production facilities. We continually strive to ensure these standards."
Payment below the living wage, excessive overtime hours on six to seven days per week, workplace abuse and discrimination, repression of trade unions and frequent workplace accidents and fire disasters: this is the sad reality faced by millions of workers in South and East Asia. European companies aggravate the already poor conditions by demanding low prices and tough deadlines. This pressure is passed along to the workers by the factory owners.